Simple Not Easy

December 29, 2025

Building a good life and a good business is simple. But difficult. In these simple but difficult domains, advice proliferates because talking is easier than doing. Everyone knows what to do. It is the doing that is tough.

ChatGPT has worsened this dynamic, by making talking easy, while doing has retained its level of difficulty.

The Good Life

  1. 6am wake up
  2. Move your body for one hour
  3. Eat a healthy breakfast
  4. Work intensely from 730am to 1130am
  5. Eat a healthy lunch
  6. Walk 10,000 steps
  7. Work moderately from 1pm to 5pm
  8. Spend time with your family
  9. Read in bed from 9pm to 10pm.

Rinse and repeat. Your life, solved in 64 words. The only thing missing is otherworldly dedication and consistent effort.

The Good Business

  1. Make something people want
  2. Make something people never knew they wanted
  3. Obsess over details
  4. Hire good people, and get out of their way.
  5. Maximize customer success
  6. Raise your price
  7. Focus on what you do best, outsource everything else
  8. Vertically integrate, own the entire value chain
  9. Sell into a niche; then expand outward
  10. Find the biggest market, and attack it. Doing ambitious things is not any harder doing realistic things.